about me
My name is Maggie Kelly, and I specialize in strategic planning and creating communication campaigns that help organizations meet their goals and engage with their audiences.
I have spent the past eight years working as a Communications and PR Director in the education industry. My passion is advocating for organizations and telling stories that bring people together and bring data to life. I relish the challenge of creating work that is guided by the strategic plan, values, and mission of an organization.
I am born and raised in the Portland, Oregon area, and when I’m not at my desk, I can be found kayaking, reading a good book, or on horseback, enjoying the beautiful Pacific Northwest.
Experience
Estacada School District | Estacada, OR
Director of Communications and Community Relations | 11/2017 - Present
- Generates an annual average of more than $80,000 in earned media through proactive media outreach
- Built and maintains organization's social media and YouTube channel, with 35% annual growth
- Maintain website and oversaw launch of new website that resulted in a 29% increase in traffic
- Write SEO optimized articles and press releases
- Oversee communications department and employees within department
- Develop and maintain community relationships that generated more than $55,000 annually in donations and sponsorships to fund communication expenditures
United Home Group | Portland, OR
National Communications Coordinator | 3/2016 - 11/2017
- Generated regular social media content and oversaw all social media channels
- Increased web traffic by 19% through Google ads and promotion of SEO optimized blog posts
- Created branding materials for employees and rolled out materials company-wide
- Authored organization speeches, press releases, and oversaw media relations
Education
Washington State University | Pullman, WA
Masters: Strategic Communication | 12/2023
- Currently completing coursework in multimedia strategies and public relations management
- Maintaining a 4.0 GPA throughout the program
Oregon State University | Corvallis, OR
Bachelors: Marketing | 6/2016
- Graduated summa cum laude—3.7+ GPA
- Interned with the Corvallis Environmental Center, specializing in event management and public relations
Video Production
I work with clients to produce and script videos that engage and connect with audiences. I specialize in creating videos that promote events or communicate messages to an audience about topics ranging from very simple to extremely complex.
This is a video created this year to promote an upcoming event. It features real b-roll from past events.
This is a staff communication scripted and produced by me, featuring a school superintendent. These videos are filmed and distributed to staff weekly.
Strategic Planning
I work with clients to see the strategic planning process through from start to finish. I support and lead the way in collecting formative and summative data, doing stakeholder interviews and surveys, distilling data into actionable plans, and creating an eyecatching final document. I also support plan distribution, communication, and monitoring.
This is an example of an initial strategic plan that I created in partnership with a school district. The process included over 1,000 stakeholders.
This is a revised copy of the initial plan after a successful five-year implementation.
Communications Campaigns
Whether it’s a crisis communication, or a long-term initiative, I can support and build communications campaigns with engaging and easy to understand graphics, collateral, press releases, and more.
I designed this calendar document, as well as a fridge magnet for school district families to view events and become familiar with the district’s Standards of Excellence campaign.
This district website was designed and managed by me. This website gets thousands of unique visitors each month. View the website here.
Work with me
I would love the opportunity to get to tell your organization’s story, dive into the data, and honor or co-create your strategic plan and guiding directions to organizational success. Let’s get in touch!